Business Research Tutorial
Finding Product Reviews
You can find product reviews in the following databases:
Product reviews can also be found on the free web.
Click on the links above to learn how to find product reviews in each of the sources listed.
ABI/INFORM Collection
Login to ABI/INFORM Collection.
Enter a product name or category in the search box (e.g., "iphone 14", or "smart TV*" OR "smart television*") and scroll down the page. In the "Document Type" section, select "Product Review."
Business Source Ultimate
Login to Business Source Ultimate.
Enter a product name or category in the search box (e.g., "playstation 5", or "washing machine*") and scroll down the page. In the “Document type:” section, check the box next to “Review.”
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Reviews from Consumer Reports, a publication produced by an independent nonprofit member organization that tests and reviews a variety of consumer products, are available from Business Source Ultimate. Reviews (in full text from 1991 to the present) are available from the following link: To search for reviews of a particular company or type of product, etc., enter its name into one of the blank search boxes on the page. |
Gale Business: Insights
Login to Gale Business: Insights.
Click on the Advanced Search link below the search box toward the top of the database’s home page. On the Advanced Search page, enter the name or category of a product into the search box (e.g., "ford focus", or "laundry detergent*") and scroll down the page. Use the drop-down menu in the “by document type:” section to select “Product/service evaluation.”
Finding Product Reviews on the Free Web
You can use Google, Bing, etc. to search for product reviews. Enter the name of a product followed by reviews -- for example:
"playstation 5" reviews
Online shopping websites such as Amazon.com can also be used to find product reviews.
Keep in mind, though, that customers’ reviews can be biased; good reviews can be purchased, and bad reviews may have come from a reviewer with a hidden agenda. When possible, then, you should focus on finding independent reviews from professional reviewers.