UMGC Library

Business Research: SWOT Analysis

SWOT Analysis Research

You can search for a company’s SWOT analysis, which describes the company's strengths, weaknesses, opportunities, and threats, in the following databases:

Note that SWOT analyses are often only compiled for large public companies.

If you are unable to find an existing SWOT analysis for a particular company in any of the databases listed above, see How can I find information to create a SWOT, PEST/PESTEL/PESTLE, and/or Porter's five forces analysis for tips on conducting research in order to create your own SWOT analysis.

Business Insights: Global

Login to Business Insights: Global.

Hover your mouse over the Companies link in the menu bar toward the top of the database’s home page and then select SWOT Reports from the resulting drop-down menu.

Use the search box on the left-hand side of the page to enter a company’s name.

Business Source Complete

Login to Business Source Complete.

Click on the More link from the blue menu bar toward the top left-hand corner of the database’s home page and then click on Company Profiles from the resulting drop-down menu.

You can then enter a company’s name in the search box or browse to find its MarketLine or Medtrack profile.

Profiles will generally include a section titled “SWOT Analysis” or something similar.

You can also search for a company's SWOT analysis by using a search box on the database’s home page to enter a company’s name and then selecting SWOT Analysis from the “Publication Type” menu in the “Search Options” section of the home page.

Publication type

Hoovers

Login to Hoovers.

Enter a company’s name in the "Search for a Company" box at the top of the database’s home page.

If available, a SWOT analysis can be found from the SWOT menu link on the left-hand side of the company summary page, below the "Core" heading.

Nexis Uni

Login to Nexis Uni.

Click on the Menu link in the upper left-hand corner of the database’s home page and then on Company Dossier.

Enter a company’s name in the "Company name" search box and click on its name on the results page.

If available, a SWOT analysis can be found by clicking on the Industry Knowledge link on the left-hand side of the company snapshot page and then on the Company SWOT Analysis link from the resulting sub-menu.