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Business Research

Finding or Creating SWOT Analyses

You can search for a company’s SWOT analysis, which describes the company's strengths, weaknesses, opportunities, and threats, in the following databases:

Note that SWOT analyses are often only compiled for large public companies.

If you are unable to find an existing SWOT analysis for a particular company in any of the databases listed above, see How can I find information to create a SWOT, PEST/PESTEL/PESTLE, Porter's five forces, and/or value chain analysis for tips on conducting research in order to create your own SWOT analysis.

ABI/INFORM Collection

Go to GlobalData SWOT Analysis Review to see available SWOT analyses in ABI/INFORM Collection.

Use the "Search within this publication" box toward the top of the page to enter a company's name.

Business Source Ultimate

Login to Business Source Ultimate.

Click on the More link from the blue menu bar toward the top left-hand corner of the database’s home page and then click on Company Profiles from the resulting drop-down menu.

You can then enter a company’s name in the search box or browse to find its MarketLine or Medtrack profile.

Profiles may include a section titled “SWOT Analysis” or something similar.

You can also search for a company's SWOT analysis by using a search box on the database’s home page to enter a company’s name and then scrolling down the page and selecting SWOT Analysis from the “Publication Type” menu in the “Search Options” section of the page.

Gale Business: Insights

Login to Gale Business: Insights.

Click on the Browse All Companies button, enter a company's name in the search box, and then click on the company's name on the search results page.

The company profile page may include a section titled "SWOT Analysis."

Hoovers

Login to Hoovers.

Enter a company’s name in the "Search for a Company" box at the top of the database’s home page.

If available, a SWOT analysis can be found from the SWOT menu link on the left-hand side of the company summary page, below the "Core" heading.

IBISWorld

Login to IBISWorld.

Enter a company’s name in the search box.

In the Industry Market Share section, click on the Learn More link for an industry and scroll down to the Competitive Analysis section on the resulting page. That section includes a SWOT analysis for the company with regard to the selected industry.

Nexis Uni

Login to Nexis Uni.

Click on the Find a Company link on the database's home page, below the search box.

On the Find a Company page, enter a company’s name in the “Company name” search box and click on its name on the results page.

If available, a SWOT analysis can be found by clicking on the Industry Knowledge link on the left-hand side of the company dossier page and then on the Company SWOT Analysis link from the resulting sub-menu.