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Business Research

Finding or Creating SWOT Analyses

You can search for a company’s SWOT analysis, which describes the company's strengths, weaknesses, opportunities, and threats, in the following databases:

Note that SWOT analyses are often only compiled for large public companies.

If you are unable to find an existing SWOT analysis for a particular company in any of the databases listed above, see How can I find information to create a SWOT, PEST/PESTEL/PESTLE, Porter's five forces, and/or value chain analysis for tips on conducting research in order to create your own SWOT analysis.

ABI/INFORM Collection

Go to GlobalData SWOT Analysis Review to see available SWOT analyses in ABI/INFORM Collection.

Use the "Search within this publication" box toward the top of the page to enter a company's name.

Business Source Ultimate

Login to Business Source Ultimate.

Enter a company's name in a search box and then scroll down the screen to the Filters section. Use the drop-down menu in the Publication Type section to select SWOT Analysis and then run the search.

You can also use the drop-down menu in the Publication Type section to select Company Profile and then run the search.

Depending on which company you're searching for, you may find a MarketLine or Medtrack company profile in your search results. If so, use the drop-down menu in the Access options section to select either PDF or Online full text to see the full text of the company's profile. Company profiles may include SWOT analyses.

Gale Business: Insights

Login to Gale Business: Insights.

Click on the Browse All Companies button, enter a company's name in the search box, and then click on the company's name on the search results page.

The company profile page may include a section titled "SWOT Analysis."

Hoovers

Login to Hoovers.

Enter a company’s name in the "Search for a Company" box at the top of the database’s home page.

If available, a SWOT analysis can be found from the SWOT menu link on the left-hand side of the company summary page, below the "Core" heading.

IBISWorld

Login to IBISWorld.

Enter a company’s name in the search box.

In the Industry Market Share section, click on the Learn More link for an industry and scroll down to the Competitive Analysis section on the resulting page. That section includes a SWOT analysis for the company with regard to the selected industry.

Nexis Uni

Login to Nexis Uni.

Click on the Find a Company link on the database's home page, below the search box.

On the Nexis Dossier+ page, enter a company’s name in the search box and click on its name from the results list.

If available, a SWOT analysis can be found by clicking on the Industry tab toward the top of the company dossier page. SWOT analyses are available from the Reports section of the Industry page.