Market size is the number of actual and potential buyers and sellers of a particular product or service in a particular market.
Many UMGC Library databases can be used to find market size information, including:
Information about market size can be found in print books in the Library's catalog (catalogUSMAI) and in e-books from UMGC Library e-book collections.
Click on the links above to learn how to find market size information in each of the sources listed.
Login to ABI/INFORM Collection.
Enter "market size" AND along with the name of a product or service, putting quotation marks around a name consisting of two or more words -- for example, "market size" AND "ice cream".
Login to Business Source Ultimate.
Enter "market size" AND along with the name of a product or service, putting quotation marks around a name consisting of two or more words -- for example, "market size" AND "pet food".
Login to Gale Business: Insights.
In the search box toward the top left-hand side of the database's home page, enter "market size" AND along with the name of a product or service, putting quotation marks around a name consisting of two or more words -- for example, "market size" AND "frozen pizza".
There are few print books available from catalogUSMAI, the UMGC Library catalog, that focus solely on market size. Books that discuss market research in general, however, will contain useful information about determining market size. Such books include:
To find e-books that discuss market size, use the search box on the E-Books tab on the Library's home page to run searches such as:
"market size"
Some e-book materials of possible interest include: