UMGC Library

Business Research: Market Share

Finding Market Share Information

Market share is the portion (usually expressed as a percentage) of the total sales of a particular product or service that is attributed to one particular product or service.

Many UMGC Library databases can be used to find market share information, including:

Information about market share can be found in print books in the Library's catalog (catalogUSMAI) and in e-books from UMGC Library e-book collections.

Click on the links above to learn how to find market share information in each of the sources listed.

ABI/INFORM Collection

Login to ABI/INFORM Collection

Enter "market share" AND along with the name of a company or product category/name, putting quotation marks around a name consisting of two or more words -- for example, "market share" AND "general motors", or "market share" AND (suv* OR "sport utility vehicle*"), or "market share" AND "yukon denali".

Business Source Ultimate

Login to Business Source Ultimate.

Enter "market share" AND along with the name of a company or product category/name, putting quotation marks around a name consisting of two or more words -- for example, "market share" AND "general electric", or "market share" AND "microwave oven*".

Gale Business: Insights

Login to Gale Business: Insights.

Click on the Browse All Companies button, enter a company's name in the search box, and then click on the company's name on the search results page.

Toward the bottom of the company profile page you'll see a box titled "Market Share / Rankings."

Using E-Books to Find Information About Market Share

There are numerous e-books in the UMGC Library's e-book databases that discuss market share. You can find these books by using the search box on the E-Books tab on the Library's home page to run searches such as:

"market share"