Market share is the portion (usually expressed as a percentage) of one company's sales in comparison to the total amount of sales (in terms of dollar amounts and/or number of units sold) in that company's industry. Market share information helps to show how a company is doing in comparison to its peers/competitors.
Many UMGC Library databases can be used to find market share information, including:
Information about market share can be found in print books in the Library's catalog (USMAI Book Search) and in ebooks from UMGC Library ebook collections.
Click on the links above to learn how to find market share information in each of the sources listed.
Login to ABI/INFORM Collection.
Enter "market share" AND along with the name of a company or product category/name, putting quotation marks around a name consisting of two or more words -- for example, "market share" AND "general motors", or "market share" AND (suv* OR "sport utility vehicle*"), or "market share" AND "yukon denali".
Login to Business Source Ultimate.
Enter "market share" AND along with the name of a company or product category/name, putting quotation marks around a name consisting of two or more words -- for example, "market share" AND "general electric", or "market share" AND "microwave oven*".
Login to Gale Business: Insights.
Click on the Browse All Companies button, enter a company's name in the search box, and then click on the company's name on the search results page.
Toward the bottom of the company profile page you'll see a box titled "Market Share / Rankings."
Login to Statista.
Enter "market share" and the name of a company or product category/name, putting quotation marks around a name consisting of two or more words -- for example, "market share" "home depot", or "market share" "hand tools".
You may also find useful results by searching for market and the name of a company or product -- for example, market "hand tools".
There are numerous print books available in USMAI Book Search, the UMGC Library catalog, that discuss market share. These include:
There are numerous ebooks in the UMGC Library's ebook databases that discuss market share, including: