A business plan is a document that lays out an entire company's goals and plans for reaching those goals. (Note that a marketing plan is a specific element of a business plan. For more information about marketing plans, see Creating a Marketing Plan.)
Business plan information can be found using the following:
For your research, you may want to combine these terms and/or search for variations of the terms.
For example, searching for "business plan*" OR "business strateg*" OR "strategic plan*" -- with asterisks in the second term in each phrase -- will find documents that contain any or all of the phrases listed above.
There are numerous print books available in catalogUSMAI, the UMGC Library catalog, that discuss how to create business plans. These include:
You can find information about creating a business plan by entering the following in the search box on the E-Books tab on the Library's home page:
There are many resources on the free Web that can be used to find information about how to create a business plan.