UMGC Library

UCSP 605 and ASC 601: Articles by Discipline: Strategic Communications

Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118–126. https://doi-org./10.1016/j.jbusres.2016.05.001 

Foos, A. E. (2020). Teaching Generation Z social media marketing: A micro-influencer project. Journal of Instructional Pedagogies, 24, 1-12. 

Ganesh, B., & Bright, J. (2020). Countering extremists on social media: Challenges for strategic communication and content moderation. Policy & Internet, 12(1), 6–19. https://doi.org/10.1002/poi3.236 

Lee, S. Y. (2020). Stealing thunder as a crisis communication strategy in the digital age. Business Horizons, 63(6), 801–810. https://doi.org/10.1016/j.bushor.2020.07.006 

Pamment, J. (2019). Accountability as strategic transparency: Making sense of organizational responses to the International Aid Transparency initiative. Development Policy Review, 37(5), 657-671. https://doi.org/10.1111/dpr.12375

Severson, K., & Poole, E. (2021). Communicating through a pandemic: What one police agency has learned so far. Journal of Business Continuity & Emergency Planning, 14(3), 275–287. 

Surdu, I., Teodor, M., Ivan, C., & Chiru, I. (2021). Ethical engagement, responsibility and strategic communication in the digital era: Practitioners' approaches. Icono 14, 19(1), 155-178. https://doi.org/10.7195/ri14.v19i1.1621