9/23/2020: Search feature is currently not working properly. Global company and industry intelligence, including SWOT, market share, and financial reports, company histories, industry essays, case studies, scholarly journals, and business news.
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Business disciplines, including accounting, economics, finance, marketing, management and strategy, and business theory and practice. Includes a selection of international, U.S., and regional news publications.
Articles about international business, marketing, human resources, management, organizational development, library management, etc. If you get a "connection refused" error message, please try Emerald in a new private window.
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline.
The Orange Grove Digital Repository (OG) is an online, Florida statewide initiative from the 39 public higher educational institutions to store and manage instructional, organizational, and professional development resources for discovery, use, and remixing.