Marketing
Recommended Databases
Conducting Marketing-Related Research
-
Conducting Market ResearchInformation about identifying and learning about the potential consumers for a particular product or service.
-
Creating a Marketing PlanInformation about how to identify potential customers for a company's products and/or services and how to market the products and/or services to them.
-
Finding Market Share InformationInformation about the portion (usually expressed as a percentage) of the total sales of a particular product or service that is attributed to one particular product or service.
-
Finding Market Size InformationInformation about the number of actual and potential buyers and sellers of a particular product or service in a particular market.
-
Finding Demographic or Psychographic InformationDemographics = statistical data (age, gender, income, etc.) collected for a particular population.
Psychographics = information about a particular population's attitudes, aspirations, and other psychological criteria.
Using Ebooks
When writing a research paper, ebooks can be a great scholarly resource, providing background information, as well as in-depth information on a topic. You can find ebooks in the UMGC library collection, or on the free web. Ebooks are included in OneSearch, which is available below and also from the Library home page. You can search by selecting Ebooks Only from the dropdown menu.
The UMGC Library subscribes to other great ebook databases that cannot be found in this search. To search these collections you should go directly to the source.
You can also find great ebook collections on the free web. Remember, when using material from the free web, it is important to evaluate what you find.
Ebook Search (select Ebooks Only from drop-down)
Using Websites
When used appropriately, websites can add great value to your research reference list. Websites can provide valuable evidence to support a research topic, and can also provide background information, company or association information, and basic facts about a topic. When using websites, always evaluate what you find, to avoid bias and verify information.